Curated
We taste through thousands of wines to find the best families and best bottles to place on the shelf. There is a reason and purpose for every wine that we carry.
About Fermented
We built Fermented because wine is better shared
This is not just a wine shop. It's about honest wine, made by people we know and trust.
Fermented was founded out of a desire to share wines that are more natural, flavorful, and more ethically farmed and crafted.
In seeking to promote families and farms we believe that there are three things that set us apart from other wine stores.
What we believe
Three things we'd bet the shop on.
Approachable
We make the process of finding wine easy and fun. By taking out the pretense and fear we have created an environment that encourages exploration
Comprehensive
We offer something for every type of wine drinker and represent every major wine region
The Founder
Meet Adam.
Adam Danielson is a wine virtuoso — self-taught through decades of hands-on study, not certifications.
Adam DanielsonFounder & Curator
He started bussing tables at fifteen and never stopped chasing wine knowledge, managing wine programs at respected restaurants in Amelia Island, Santa Barbara, and Austin. Along the way, he volunteered during harvest, learned production firsthand, and even made his own barrel of wine.
Danielson brought that passion to Atlanta in 2014, working in top restaurants before moving into distribution with the National Distributing Company. He's now the Founder and Curator at Fermented.
“I'm looking forward to learning more about wine, building relationships with everyone I encounter, and promoting family-owned wineries making authentic, terroir-driven wines.”
Fermented is our platform to introduce amazing people to amazing wines — making friends one bottle at a time. We believe wine can be transcendent, bringing people together, and we fight for the artisan producers who make it that way.
Our values
- Creativity
- Knowledge
- Love
- Acceptance
- Grace
Alpharetta, By the Glass
- Years in Alpharetta
- 8
- Labels on the shelves
- 650
- In-store events a year
- 60+
Our producers
Small families, honest farming, patient wine.
Every producer on our shelves farms organically, biodynamically, or somewhere honest in between. Most work fewer than fifteen hectares. All of them make wine we'd serve at our own table. If you want to spend some time with them, the Wine Club is the slowest way in.
Come find us
The door's open Tuesday through Saturday. Bring a friend.
No reservation required to browse, taste, or linger. If you'd like the full sit-down tasting bar experience, a heads-up helps. Either way, we're glad you're here.